October 2006: Does Your Website Make The Grade?

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Presentations | Articles & Whitepapers | Online Resources | Portfolio & Case Studies | Website

Does Your Website Pass The Test?

October 2006

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Study: How A Test Changed A Company's Profitability ..................................................................................................

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At some point…maybe recently…maybe years ago, your company’s new website went live.  Every image was in just the right place and looked great. All the content was in place and current.  All your products and service descriptions were up to date and accurate.  You had current news items and resources for users to enjoy.  With five billion web pages now online, and with online sales and marketing becoming the jey drivers in building revenue and acquiring new customers, keeping your site’s design, content, usability, and functionality current is not just a luxury any more…it’s a necessity.  Does your website need to be updated?  Take this simple test. If you answer yes to two or more of the following questions, you should seriously consider more than a simple update to your website: Has your site stayed the same for a year or more? If you have access to your site's traffic statistics, have you hit a plateau on numbers of visitors? Are you missing any online features you think would add value for your customers? Examine your site, does it need to better reflect what your company does and who you are? Check out your competitor's websites, does your website fall short when compared alongside them in terms of how interesting, professional, and informative they are? Take a Complete Website Performance Test With online business growing exponentially each year, simple creative and content changes are often not enough. Getting ahead of the crowd requires advanced approaches like Search Engine Optimization, Search Engine Marketing, Targeted Pages, and Multimedia Design that can significantly enhance your online prescence and give your website an advantage over your competitor's. It is highly recommended to have an online services team, either in house or contracted, on call at all times that can guide your site through the constantly evolving online marketplace. Learn More About Site Improvement Approaches Whether your site needs a simple face-lift, or an entirely new and innovative approach to your online business, consider your website not just as a resource, but as a critical competitive asset to your company's growth and success. Making the most of that asset means keeping it up-to-date, user-friendly and easy to use, relevant and interesting, stocked with resources, and consisting with your company's branding, positioning, and corporate image. Properly executed, a strong corporate website can be the sales, revenue, and customer acquisition driver you want and need it to be. Learn More About Improving Your Online Presence CASE STUDY: The Importance of Website Updates Consider the case of CareerBuilder.com, one of the world's most successful job search and recruiting websites. After three years of leading one of CareerBuilder.com's tech teams, Michael DeHaven grabbed the chance for a new career by switching departments to head up e-commerce marketing for the company's online sales to employers. "The home page I inherited when I took this job over was not a bad page at all," he explains. In fact, it was very cleanly and professionally designed.  The cheerfully colored page featured a photo of a smiling woman next to big fat click buttons for each of the four main navigation options: - Post one job now for $389 - Buy a 4-pack for $1,299 - Search resumes for $500 - Sign-in access for current account holders How can you redesign an already-ultra clear site to improve conversions?" Click Here to Find Out How They Tackled This Challenge

Articles & Whitepapers You Shouldn't Miss Search Engine Optimization Tips for Endless Website Traffic Lowering Costs with Leads Generated on Google 6 Tips for Ideal Site Content E-mail Newsletter - 73% Clickthrough Rate for busy business execs CASE STUDY: How to Raise Email Newsletter Clickthroughs Can The Design of Your Shopping Cart Affect Your e-Commerce Results? .................................................... .................................................... Recent Projects: >> Click to View The Full Portfolio ................................................... In Depth Issue Summaries OMW PDF: Website Optimization Services In-Depth OMW PDF: Optimization Summary: Search Engine Optimization OMW PDF: Optimization Summary: Search Engine Marketing OMW PDF: Optimization Summary: Targeted Landing Pages OMW PDF: Optimization Summary: Online Marketing OMW PDF: Optimization Summary: Advanced Site Linking .................................................... The Optimus team has completed consulting projects for many companies you might recognize, including...

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American Express

View an online presentation highlighting:

Pitney Bowes

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Customer Acquisition, Retention, and Loyalty Tools

Nokia

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Innovative Website Design Services

Bausch & Lomb

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Integrated Consulting Case Study

Qwest Communications

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Multi-Channel Leads Solutions

CIQ

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The Value of Innovation

MBNA

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Breakthrough New Product and Service Design

IDT

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Innovative New Business Development

MasterCard Int.

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Business Planning, Market Analysis, and Growth Strategies

Young at Art

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Customer & Market Research Innovation

General Mills

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Online Marketing Optimization: SEM, eCommerce, Metrics, SEO

Bank One

...................................................................................................... ...view a complete listing of free online presentations. ...visit the Media Works homepage. ...ask a question. Know someone who could use these services? Refer a Colleague

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Presentations | Articles & Whitepapers | Online Resources | Portfolio & Case Studies | Website

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