Networking Your Home Business within Circles of Influence

[Chris Fischer]

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Today's Feature Article:

Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-3063

When you need an auto mechanic or an air conditioning repairman, 
where do you turn for help? Sure, some people turn to the yellow 
pages. But most will turn to friends and family and ask if they 
know of anyone who can do the work.

The best place for your business to be positioned is to be the 
business on the tips of the tongues of the people asked to make 
the referral.


THE 300 RULE

Preachers, funeral directors and people in a few other 
professions have learned "the 300 rule" through their own 
personal experience.

"The 300 rule" states that the average person knows 300 people 
on a friendly level. Wedding planners tend to make reservations 
for 300 guests. Funeral directors tend to need to make room for 
300 mourners. You get the idea.


DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a. 
your circle of influence. Now, draw your circle of influence as 
a circle on a blank piece of paper.

Next, contemplate the people in your parents' circle of 
influence. Some people who know your parents also know you. 
Therefore, you will share some influence with the people your 
folks know. Now draw your parents' circle of influence on your 
piece of paper.

Your circle and your parents' circle will intersect in one area, 
although the larger majority of the two circles will not 
intersect. If you are like most people, the two circles on your 
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each 
circle representing the circle of influence of the people who 
are within your own circle of influence. Imagine trying to 
encapsulate an accurate rendering of where your circle and the 
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will 
barely cover one another.

Actually, you can only imagine at this point what your piece of 
paper will look like. The actual layout of the circles imagined 
in this analogy is simply too overwhelming for the mind to 
comprehend.


THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of 
doodles in the previous section, the average person can actually 
network with up to 90,000 people! Even factoring in the overlap, 
one can still probably network with 50,000 people through their 
own circle of influence!

Simply amazing, isn't it?


HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable 
amount of influence. Take advantage of this fact. Make darn sure 
that every person within your own circle of influence KNOWS that 
you are in business for yourself, and make sure they understand 
what your business offers.

When your friend is asked to make a referral, they will 
recommend you.


PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend 
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go 
directly to their friends and say "Hey, I have a friend who just 
started a business. If you are in need of what he offers or you 
know someone who will need his services, would you please give 
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle 
of influence to actively refer your business, then you have 
built the foundation to build an advertising campaign even more 
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers 
with their television advertising dollars. You now have the 
knowledge to reach 50,000 people without spending a single penny.

About the author:
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Stone Evans, The Home Biz Guy can help you launch your very own
m.oney making website today that's 100% ready to take orders and
pull in massive profits for you right now ... g.uaranteed! Visit:
http://www.pluginprofitsite.com/main-3063
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Warm regards,

Chris Fischer
http://www.powerfulmarketinginfo.com

P.S. Discover the world's #1 home business here:
http://www.pluginprofitsite.com/main-3063






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