Understanding the Different Methods of Offline Promotion

[Chris Fischer]

Hi Friend,

I hope you're having a great day! Remember to let me know if 
there is anything I can do to help you. My contact info is below 
as always...

Today's Feature Article:

Understanding the Different Methods of Offline Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-3063

No business can survive the long run without some form of 
consistent advertising. As a result, most business owners will 
eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining 
where and how to spend your advertising dollars. If you do it 
wrong, you could plunk down your entire advertising budget and 
receive absolutely no return on your investment. But, if you do 
it right, your advertising could continue to bring a nice return 
for years to come.


HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your 
advertising budget, you must first have a good understanding of 
the different types of advertising and promotion available and 
what can be expected to be achieved by each.

· You must understand which markets the different media's can 
reach.
· You must understand the demographics of the media's 
consumers.
· You must understand the buying habits of the consumers 
reached through the media.


WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED

The media's that people think of most often are television, 
radio, newspaper and magazine advertising. Of course, these are 
the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases, 
direct sales, telemarketing, word of mouth, branding and 
billboard advertising.


CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally cost big bucks. 
Given certain circumstances, the big media's can be bought for 
very little money.

Take for example, television, radio and newspapers cost big 
bucks during their prime times, but can be bought for pennies on 
the dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is 
between 7am and 6pm. With newspapers, the primetime is 
Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to 
drop some bucks. Primetime means that you will be able to hit 
more consumers during these times. So, in most cases, a 
primetime buy will enable you to reach more people with your 
advertising.

Non-primetime hours can still deliver a lot of eyes and ears to 
your message, and sometimes, these off-hours can be bought for a 
bargain basement price.


GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more event-driven. The trade 
show is the event, while the press release generally exploits an 
event.

Trade shows are an exceptional tool when you deal directly with 
potential sellers of your products or services. Other shows are 
directed at the consumer, and those can be very valuable avenues 
for sales as well.

The press release is aimed towards gaining attention for a 
business by distributing newsworthy information about the 
business.

Sometimes the appearance of a business at a trade show or other 
show can provide the necessary angle for a press release. But 
most often, a successful press release will actually require 
more noteworthy information than the appearance of a business at 
a show.

Yet, even the most mundane of information could be spiced up to 
give the real air of importance necessary to get your press 
release read and printed.

The great thing about a press release is that might permit you 
to get relatively inexpensive promotion on television, radio, 
newspapers and magazines; for far less than what it would cost 
you to buy advertising in those same outlets.


UTILIZING A SALES TEAM

Depending on what type of business you run and the consumers you 
are trying to reach, you might find direct sales and 
telemarketing to be very lucrative ways to drive sales to your 
business.

Both are very similar in nature. Direct sales can be very 
expensive, as it requires a great investment of time to 
accomodate. Telemarketing seeks to minimize the time 
expenditure, but it often leads to a smaller degree of respect 
and attention.

Depending on your product or service --- and always depending 
upon the people you employ to the task --- each method will be 
more suited to each business on an individual basis.


BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my 
original list for a reason. I did this because billboard 
advertising serves most businesses best by helping to support 
the process of branding.

Branding is the process of establishing your business as the 
supplier of a certain product or service, or in emphasizing a 
certain USP (Unique Selling Proposition) as it pertains to your 
business.

If branding and USP seems to be a confusing concept, think about 
Wal-Mart and their tag line: "Always L.ow Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It's Everywhere You Want To Be."

You see, these top corporations have managed to make their USP 
part of their branding.

Even if you are only competing in a local marketplace, your USP 
can and should fit snugly into your branding strategy.


NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your 
advertising and promotion, you should become knowledgable about 
your market, and the consumers reached by each media. It is 
important to understand which consumers can be reached by a 
certain media, and in what quantities.

However you choose to spend your advertising dollars, you should 
always track the results of your promotional efforts. Failing to 
track successes and failures will ultimately lead to the failure 
of a business.

When you know whom you are trying to reach and how you think you 
might be able to reach them, you will begin to learn how to use 
advertising and promotion to make your business successful. That 
is a good thing --- after all, that is why you got into the 
business in the first place, isn't it?

About the author:
-----------------------------------------------------------------
Stone Evans, The Home Biz Guy can help you launch your very own
m.oney making website today that's 100% ready to take orders and
pull in massive profits for you right now ... g.uaranteed! Visit:
http://www.pluginprofitsite.com/main-3063
-----------------------------------------------------------------

Warm regards,

Chris Fischer
http://www.powerfulmarketinginfo.com

P.S. Discover the world's #1 home business here:
http://www.pluginprofitsite.com/main-3063






---
To stop further mailings or to change your details visit:
http://getresponse.com/r?y=NDA0NTQ2L2J1Zy1naG9zdHNjcmlwdEBnbnUub3JnLzEwLw==