4 Steps To Writing Powerful Sales Letters

[Chris Fischer]

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Today's Feature Article:

4 Steps To Writing Powerful Sales Letters 
by John Colanzi

I'm sure you've seen those ads that grab your attention 
and have you ready to pull out your wallet or credit 
card. They are making you an offer you can't refuse. 

Don't you wish your ads were that persuasive? 

Are the marketers who wrote these ads natural born 
writers, or is there a formula that you can learn? 

Writing to persuade is a skill that can be learned, 
like any other skill. It's just a matter of breaking 
down the process into four simple steps. 

Step # 1. 

The first step in writing your killer sales letter is 
to identify your target market. 

This seems simple enough, but how many marketers do it? 

When reading some of the ads I get in my inbox, I have 
to wonder. 

I don't want to burst your bubble, but the truth is, 
not everyone on the planet is a prospect. Concentrate on 
those who are. 

Before you begin your ad campaign identify your target 
audience. 

Step # 2. 

Once you've identified your target market, determine what 
their major problems are. 

* Do they need more money? 

* Do they need to save time? 

* Are they interested in improving their health? 

Sit down and determine every problem that your prospects 
have and decide how your product or service can help 
solve their problems. 

There are no shortage of problems, but there is a 
shortage of problem solvers. Start becoming a problem 
solver and you'll always be in demand. 

OK, you've identified your market, you've determined 
what problems they have, now you're ready for the next 
step. 

Step # 3. 

The third step in writing your killer copy is to let 
your prospects know that there is a solution to their 
problem. Not only is there a solution to their problem, 
but you have the solution. 

Remember these three magic words, "I can help." 

Identifying the problem is not enough. You have to show 
the reader that there is a solution and you have it. 

Tell them every benefit they will get when they order 
your product, or take advantage of your service. 

Let them know you can help them 

* Make more money

* Save time

* Improve their health. 


Step # 4. 

The final step in creating killer ad copy is getting 
the prospect to take action. 

Identifying your market, determining their problems and 
letting them know you have the solution, is not enough. 

You have to make them act. 

You have to create a sense of urgency. 

There are many ways you can do this. 

You can offer a special discount for fast action. 

You can offer special fast action bonuses. 

Ask for the order. 

Let them know they don't have to put up with their 
problems another day. 

You can solve them right now. 

These four steps are a basic outline to get you started. 

Start studying the sales letters you read and break 
them down into the four basic steps. 

Determine how effective the writer was in covering the 
bases. 

Make notes on how you could improve on the sales letter. 

Learning to write persuasive copy is a life - long 
venture. 

When you're writing your next sales letter, remember the 
four step formula.

1. Identify your market

2. Identify their problem

3. Let them know how you can solve their problem

4. Ask for the order

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Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
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Warm regards,

Chris Fischer
http://www.powerfulmarketinginfo.com

P.S. Discover the world's #1 home business here:
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