[DMCA-Activists] FIPR Alert on Copy Protection (Dan Bricklin and Fortune.com)

[Seth Johnson]

(Forwarded from UK Free Dmitry Sklyarov list)

-------- Original Message --------
Date: Fri, 11 Oct 2002 10:55:55 +0100 (BST)
From: "Julian T. J. Midgley" <address@hidden>
To: address@hidden

---------- Forwarded message ----------
Date: Fri, 11 Oct 2002 10:15:18 +0100
From: Ian Brown <address@hidden>
To: address@hidden
Subject: FIPR Alert: Copy protection robs the future, and
tunes out the customer

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Copy Protection Robs The Future
Dan Bricklin
...
Copy protection, like poor environment and chemical
instability before it for books and works of art, looks to
be a major impediment to preserving our cultural heritage. 
Works that are copy protected are less likely to survive
into the future. The formal and informal world of archivists
and preservers will be unable to do their job of moving what
they keep from one media to another newer one, nor will they
be able to ensure survival and appreciation through wide
dissemination, even when it is legal to do so...
> http://www.bricklin.com/robfuture.htm

Tuning Out the Customer
FORTUNE.COM, October 8, 2002
By David Kirkpatrick
...
The media companies are now undertaking an assault on the
customer. They shut down Napster, the most popular new
technology application in many years. They have sued and
shut down sites that listed lyrics to popular songs. They
have begun selling CDs with so-called "copy protection" that
should instead be called "listen prevention," because they
often are unplayable on PCs and other popular listening
devices. They have flooded peer-to-peer music sharing
services with fake data to make using them more difficult
and unpleasant. Now they are starting to sue individual
consumers...

The media companies are damaging, not aiding, their
long-term interests by this shortsighted strategy. Says
Jerry Michalski, long one of the smartest analysts of the
digital age and now a consultant on customer relationships:
"Because media companies see intellectual property as their
only asset, they're willing to risk totally alienating their
entire customer base in order to protect that asset." He
says that instead the companies should learn to view their
the customers themselves as the asset and figure out ways to
partner with them, or treat them as what he calls
"co-participants, rather than an inert audience that merely
consumes media." Michalski is convinced that a creative
response by media companies would allow them to find new
business models that both amply compensate the creators of
art and entertainment but also give customers more rights...
> http://www.fortune.com/articles/209792.html


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