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[GNUnet-SVN] [taler-marketing] 01/03: update presentation, merging in go


From: gnunet
Subject: [GNUnet-SVN] [taler-marketing] 01/03: update presentation, merging in good parts of RMLL
Date: Sat, 05 Aug 2017 14:53:50 +0200

This is an automated email from the git hooks/post-receive script.

grothoff pushed a commit to branch master
in repository marketing.

commit bd2fd7fbde28b0eec7f5e848ca13cf4b43bf5f8b
Author: Christian Grothoff <address@hidden>
AuthorDate: Sun Jul 16 22:25:30 2017 +0200

    update presentation, merging in good parts of RMLL
---
 presentations/comprehensive/main.tex | 450 +++++++++++++++++++++--------------
 1 file changed, 269 insertions(+), 181 deletions(-)

diff --git a/presentations/comprehensive/main.tex 
b/presentations/comprehensive/main.tex
index 2545254..80b5edc 100644
--- a/presentations/comprehensive/main.tex
+++ b/presentations/comprehensive/main.tex
@@ -95,7 +95,7 @@
 \usetikzlibrary{positioning}
 \usetikzlibrary{calc}
 
-\title{Enabling Secure Web Payments with GNU Taler}
+\title{GNU Taler}
 %\subtitle{}
 
 \setbeamertemplate{navigation symbols}{\includegraphics[width=1cm]{inria.pdf} 
\includegraphics[width=0.5cm]{gnu.png} 
\includegraphics[width=0.5cm]{ashoka.png}\hfill}
@@ -109,23 +109,34 @@
 \begin{document}
 
 \justifying
-\begin{frame}[plain]
-\titlepage
 
-\vfill
-\begin{center}
-\tiny
-``I think one of the big things that we need to do, is we need
-to get a way from true-name payments on the Internet. The credit
-card payment system is one of the worst things that happened for the
-user, in terms of being able to divorce their access from their
-identity.'' \hfill --Edward Snowden, IETF 93 (2015)
-\end{center}
-\end{frame}
+\begin{frame}
+  \begin{center}
+    \LARGE {\bf GNU}
 
+    \vfill
+%    \includegraphics[width=0.66\textwidth]{logo-2017-fr.pdf}
+    \includegraphics[width=0.66\textwidth]{../investors/taler-logo-2017.pdf}
+  \end{center}
+\begin{textblock*}{4cm}(.5cm,6.5cm) % {block width} (coords)
+  {\Large {\bf \url{taler.net}} \\
+    IRC{\bf \#taler} \\
+    {\small (on freenode)} \\
+    address@hidden \\
+    address@hidden }
+\end{textblock*}
+
+% Substitute based on who is giving the talk!
+% \begin{textblock*}{4cm}(8cm,7.5cm) % {block width} (coords)
+%   {\hfill {\Large {\bf jeff \&} \\
+%    \hfill {\bf grothoff}} \\
+%    \hfill \{jeff,address@hidden }
+%\end{textblock*}
+  
+\end{frame}
 
 
-\begin{frame}%[t]
+\begin{frame}{A Social Problem}
 %  \vfill
   This was a question posed to RAND researchers in 1971:
 
@@ -138,10 +149,75 @@ identity.'' \hfill --Edward Snowden, IETF 93 (2015)
   \begin{center}
     \Large \textbf{Mastercard/Visa are too transparent.}
   \end{center}
+\vfill
+  \begin{center}
+``I think one of the big things that we need to do, is we need
+to get a way from true-name payments on the Internet. The credit
+card payment system is one of the worst things that happened for the
+user, in terms of being able to divorce their access from their
+identity.'' \hfill --Edward Snowden, IETF 93 (2015)
+\end{center}
+
+\end{frame}
+
+
+
+\section{The Bank's Problem}
+\begin{frame}{The Bank's Problem}
+
+  3D secure (``verified by visa'') is a nightmare:
+  
+  \begin{minipage}{5cm}
+    \begin{itemize}
+    \item Complicated process
+    \item Shifts liability to consumer
+    \item Significant latency
+    \item Can refuse valid requests
+    \item Legal vendors excluded
+    \item No privacy for buyers
+     \end{itemize}
+  \end{minipage}
+  \begin{minipage}{5cm}
+      \includegraphics[width=\textwidth]{illustrations/cc3ds.pdf}
+  \end{minipage}
+  \vfill
+    Online credit card payments will be replaced, but with what?
+\end{frame}
+
+
+\begin{frame}{The Bank's Problem}
+\vfill
+  \begin{textblock*}{12cm}(0.5cm,1cm) % {block width} (coords)
+    \begin{itemize}
+    \item Global tech companies push oligopolies
+    \item Privacy and federated finance are at risk
+%    \item 30\% fees are conceivable
+    \item Economic sovereingity is in danger
+    \end{itemize}
+\end{textblock*}
+\begin{textblock*}{4cm}(3.5cm,5.2cm) % {block width} (coords)
+ {\includegraphics[width=\textwidth]{../investors/competitor-logos/amazon.png}}
+\end{textblock*}
+\begin{textblock*}{2cm}(7cm,3cm) % {block width} (coords)
+ 
{\includegraphics[width=\textwidth]{../investors/competitor-logos/alipay.jpeg}}
+\end{textblock*}
+\begin{textblock*}{2cm}(3cm,3.5cm) % {block width} (coords)
+ 
{\includegraphics[width=\textwidth]{../investors/competitor-logos/paypal.jpeg}}
+\end{textblock*}
+\begin{textblock*}{2cm}(9cm,5cm) % {block width} (coords)
+ 
{\includegraphics[width=\textwidth]{../investors/competitor-logos/applepay.jpeg}}
+\end{textblock*}
+\begin{textblock*}{2cm}(7.5cm,5.9cm) % {block width} (coords)
+ 
{\includegraphics[width=\textwidth]{../investors/competitor-logos/samsungpay.jpeg}}
+\end{textblock*}
+\begin{textblock*}{1cm}(9.5cm,6.3cm) % {block width} (coords)
+ 
{\includegraphics[width=\textwidth]{../investors/competitor-logos/android_pay.png}}
+\end{textblock*}
+\vfill
 \end{frame}
 
 
-\begin{frame}{Bitcoin}
+\begin{frame}{The Distraction: Bitcoin}
 
 \begin{itemize}
 \item Unregulated payment system and currency:
@@ -185,7 +261,11 @@ ZeroCoin, CryptoNote (Monero) and ZeroCash (ZCash) offer 
anonymity.
 \begin{frame}
   \vfill
 \begin{center}
-{\bf Is society ready for an anarchistic economy?}
+{\bf Do you want to have a libertarian economy?}
+\end{center}
+  \vfill
+\begin{center}
+{\bf Do you want to live under total surveillance?}
 \end{center}
 \vfill
 \end{frame}
@@ -210,22 +290,48 @@ ZeroCoin, CryptoNote (Monero) and ZeroCash (ZCash) offer 
anonymity.
 \end{frame}
 
 
+\section{What is Taler?}
 \begin{frame}{What is Taler?}
   \vfill
   \begin{center}
-Taler is an electronic payment system.
+Taler is an electronic instant payment system.
   \end{center}
   \begin{itemize}
-  \item Pay in existing currencies (i.e. EUR, USD)
-  \item Uses electronic coins stored in wallets on customer's device
+  \item Uses electronic coins stored in {\bf wallets} on customer's device
+  \item Like {\bf cash}
+  \item Pay in {\bf existing currencies} (i.e. EUR, USD, BTC), \\
+    or use it to create new {\bf regional currencies}
   \end{itemize}
   \vfill
 \end{frame}
 
 
 \begin{frame}
+\frametitle{Taler Overview}
+\begin{center}
+\begin{tikzpicture}
+ \tikzstyle{def} = [node distance= 5em and 6.5em, inner sep=1em, outer 
sep=.3em];
+ \node (origin) at (0,0) {};
+ \node (exchange) [def,above=of origin,draw]{Exchange};
+ \node (customer) [def, draw, below left=of origin] {Customer};
+ \node (merchant) [def, draw, below right=of origin] {Merchant};
+% \node (auditor) [def, draw, above right=of origin]{Auditor};
+
+ \tikzstyle{C} = [color=black, line width=1pt]
+
+ \draw [<-, C] (customer) -- (exchange) node [midway, above, sloped] 
(TextNode) {withdraw coins};
+ \draw [<-, C] (exchange) -- (merchant) node [midway, above, sloped] 
(TextNode) {deposit coins};
+ \draw [<-, C] (merchant) -- (customer) node [midway, above, sloped] 
(TextNode) {spend coins};
+% \draw [<-, C] (exchange) -- (auditor) node [midway, above, sloped] 
(TextNode) {verify};
+
+\end{tikzpicture}
+\end{center}
+\end{frame}
+
+
+\begin{frame}
   % TODO: replace with simplified NEW architecture picture!
-\frametitle{Architecture of GNU Taler}
+\frametitle{Architecture of Taler}
 \begin{center}
   \includegraphics[width=0.9\textwidth]{illustrations/taler-arch-full.pdf}
 
@@ -248,41 +354,65 @@ Taler is an electronic payment system.
 \end{frame}
 
 
-\begin{frame}{Value proposition: Customer}
+\begin{frame}{Social Impact of Taler}
+  \begin{center}
+    \includegraphics[height=0.8\textheight]{../../social-impact.pdf}
+  \end{center}
+\end{frame}
+
+
+\begin{frame}{Use Case: Journalism}
+  Today:
   \begin{itemize}
-  \item Convenient: pay with one click
-  \item Guaranteed: never fear being rejected by false-positives in the fraud 
detection
-  \item Secure: like cash, except no worries about counterfeit
-  \item Privacy-preserving: payment requires no personal information
-  \item Stable: no currency fluctuations, pay in traditional currencies
-  \item Free software: no hidden ``gadgets'', third parties can verify
+    \item Corporate structure % ($\Rightarrow$ filter)
+    \item Advertising primary revenue % ($\Rightarrow$ dependence)
+    \item Tracking readers critical for business success
+    \item Journalism and marketing hard to distinguish
+  \end{itemize}\vfill\pause
+  With GNU Taler:
+  \begin{itemize}
+    \item One-click micropayments per article
+    \item Hosting requires no expertise % (no PCI DSS)
+    \item Reader-funded reporting separated from marketing
+    \item Readers can remain anonymous
   \end{itemize}
 \end{frame}
 
 
-\begin{frame}{Value proposition: Merchant}
+\begin{frame}{Use Cases: Refugee Camps}
+  Today:
+  \begin{itemize}
+  \item Non-bankable 
+  \item Direct distribution of goods to population
+  \item Limited economic activity in camps
+  \item High level of economic dependence
+  \end{itemize}\vfill\pause
+  With GNU Taler:    
   \begin{itemize}
-  \item Fast: transactions at Web-speed
-  \item Secure: signed contracts, no legitimate customer rejected by fraud 
decection
-  \item Free software: competitive pricing and support
-  \item Low fees: efficient protocol + no fraud $=$ low costs
-  \item Flexible: any currency, any amount
-  \item Ethical: no fluctuation risk, no pyramid scheme, not suitable for 
illegal business
-  \item Legal: complies with Regulation (EU) 2016/679 (GDPR)\footnote{Requires 
privacy by design and data minimization for all data processing in Europe after 
25.5.2018.}
+  \item Local currency issued as basic income backed by aid
+  \item Taxation possible based on economic status
+  \item Local governance enabled by local taxes
+  \item Increased economic independence and political participation
   \end{itemize}
 \end{frame}
 
 
-\begin{frame}{Value proposition: Government}
+\begin{frame}{Use Case: Anti-Spam}
+  Today, p$\equiv$p provides authenticated encryption for e-mail:
   \begin{itemize}
-  \item Libre $=$ commons: no monopoly, preserve independence
-  \item Taxable: reduces black markets
-  \item Efficient: high transaction costs hurt the economy
-  \item Secure: signed contracts, no counterfeit
-  \item Audited: no bad banks
-  \item Private: protection against foreign espionage
+    \item Free software
+    \item Easy to use opportunistic encryption
+    \item Available for Outlook, Android, Enigmail
+    \item Spies \& spam filters can no longer inspect content
+  \end{itemize}\vfill\pause
+  With GNU Taler:
+  \begin{itemize}
+    \item Peer-to-peer payments via e-mail
+    \item If unsolicited sender, hide messages from user \&
+          automatically request payment from sender
+    \item Sender can attach payment to be moved to inbox
+    \item Receiver may grant refund to sender 
   \end{itemize}
-  \hfill  \includegraphics[width=4cm]{pics/blog_nsa_swift.jpg}
 \end{frame}
 
 
@@ -301,50 +431,6 @@ Taler is an electronic payment system.
 \end{frame}
 
 
-
-\begin{frame}{Merchant Integration: Wallet Detection}
- \lstset{language=JavaScript}
- \lstinputlisting{figs/taler-presence-js.html}
-% \caption{Sample code to detect the Taler wallet. Allowing the
-%  Web site to detect the presence of the wallet leaks one bit
-%  of information about the user. The above logic also works
-%  if the wallet is installed while the page is open.}
-%  \label{listing:presence}
-\end{frame}
-
-
-\begin{frame}{Merchant Integration: Payment Request}
-% \begin{figure}[p!]
- \lstset{language=HTML5}
- \lstinputlisting{figs/taler-402.html}
-%  \caption{Sample HTTP response to prompt the wallet to show an offer.}
-%   \label{listing:http-contract}
-% \end{figure}
-
-% \begin{figure*}[p!]
-% \lstset{language=HTML5}
-% \lstinputlisting{figs/taler-contract.html}
-% \caption{Sample JavaScript code to prompt the wallet to show an offer.
-%          Here, the contract is fetched on-demand from the server.
-%          The {\tt taler\_pay()} function needs to be invoked
-%          when the user triggers the checkout.}
-% \label{listing:contract}
-% \end{figure*}
-\end{frame}
-
-
-\begin{frame}{Merchant Integration: Contract}
-  % \begin{figure*}[t!]
-  {\tiny
- \lstset{language=JavaScript}
- \lstinputlisting{figs/taler-contract.json}
-%   \caption{Minimal Taler contract over a digital article with a value of 
\EUR{0.10}. The merchant will pay transaction fees up to \EUR{0.01}.  The hash 
over the wire transfer information was truncated to make it fit to the page.}
-%   \label{listing:json-contract}
- % \end{figure*}
- }
-\end{frame}
-
-
 \begin{frame}{How does it work?}
 We use a few ancient constructions:
   \begin{itemize}
@@ -358,28 +444,6 @@ But of course we use modern instantiations.
 \end{frame}
 
 
-\begin{frame}{Global setup: Pick an Elliptic curve}
-Need:
-\begin{description}
-\item[$G$]{generator in ECC curve, a point}
-\item[$o$]{size of ECC group, $o := |G|$, $o$ prime}
-\end{description}
-Now we can, for example, compute:
-\begin{align*}
-  A &= G + G \\
-    &= 2 G \\
-  B &= A + G \\
-    &= 3 G \\
-  C &= c G \texttt { for } c \in {\mathbb Z}
-\end{align*}
-Note:
-\begin{align*}
-%  0 &= n G \\
-  G &= (o + 1) G
-\end{align*}
-\end{frame}
-
-
 \begin{frame}{Exchange setup: Create a denomination key (RSA)}
    \begin{minipage}{6cm}
     \begin{enumerate}
@@ -537,6 +601,7 @@ Note:
   \end{center}
 \end{frame}
 
+
 \begin{frame}{Customer: Build shopping cart}
   \begin{center}
   \begin{tikzpicture}
@@ -552,6 +617,49 @@ Note:
 \end{frame}
 
 
+\begin{frame}{Merchant Integration: Wallet Detection}
+ \lstset{language=JavaScript}
+ \lstinputlisting{figs/taler-presence-js.html}
+% \caption{Sample code to detect the Taler wallet. Allowing the
+%  Web site to detect the presence of the wallet leaks one bit
+%  of information about the user. The above logic also works
+%  if the wallet is installed while the page is open.}
+%  \label{listing:presence}
+\end{frame}
+
+
+\begin{frame}{Merchant Integration: Payment Request}
+% \begin{figure}[p!]
+ \lstset{language=HTML5}
+ \lstinputlisting{figs/taler-402.html}
+%  \caption{Sample HTTP response to prompt the wallet to show an offer.}
+%   \label{listing:http-contract}
+% \end{figure}
+
+% \begin{figure*}[p!]
+% \lstset{language=HTML5}
+% \lstinputlisting{figs/taler-contract.html}
+% \caption{Sample JavaScript code to prompt the wallet to show an offer.
+%          Here, the contract is fetched on-demand from the server.
+%          The {\tt taler\_pay()} function needs to be invoked
+%          when the user triggers the checkout.}
+% \label{listing:contract}
+% \end{figure*}
+\end{frame}
+
+
+\begin{frame}{Merchant Integration: Contract}
+  % \begin{figure*}[t!]
+  {\tiny
+ \lstset{language=JavaScript}
+ \lstinputlisting{figs/taler-contract.json}
+%   \caption{Minimal Taler contract over a digital article with a value of 
\EUR{0.10}. The merchant will pay transaction fees up to \EUR{0.01}.  The hash 
over the wire transfer information was truncated to make it fit to the page.}
+%   \label{listing:json-contract}
+ % \end{figure*}
+ }
+\end{frame}
+
+
 \begin{frame}{Merchant: Propose contract (EdDSA)}
    \begin{minipage}{6cm}
    \begin{enumerate}
@@ -1021,6 +1129,7 @@ Note:
   \item To give unlinkable change.
   \item To give refunds to an anonymous customer.
   \item To expire old keys and migrate coins to new ones.
+  \item To handle protocol aborts.
   \end{itemize}
   \noindent
   \begin{center}
@@ -1031,45 +1140,6 @@ Note:
 
 
 
-\begin{frame}{Operational security}
-  \begin{center}
-    \resizebox{\textwidth}{!}{
-\begin{tikzpicture}[
-  font=\sffamily,
-  every matrix/.style={ampersand replacement=\&,column sep=2cm,row sep=2cm},
-  source/.style={draw,thick,rounded corners,fill=green!20,inner sep=.3cm},
-  process/.style={draw,thick,circle,fill=blue!20},
-  sink/.style={source,fill=green!20},
-  datastore/.style={draw,very thick,shape=datastore,inner sep=.3cm},
-  dots/.style={gray,scale=2},
-  to/.style={->,>=stealth',shorten 
>=1pt,semithick,font=\sffamily\footnotesize},
-  every node/.style={align=center}]
-
-  % Position the nodes using a matrix layout
-  \matrix{
-    \node[source] (wallet) {Wallet};
-      \& \node[process] (browser) {Browser};
-      \& \node[process] (shop) {Web shop};
-      \& \node[sink] (backend) {Taler backend}; \\
-  };
-
-  % Draw the arrows between the nodes and label them.
-  \draw[to] (browser) to[bend right=50] node[midway,above] {(4) signed 
contract}
-      node[midway,below] {(signal)} (wallet);
-  \draw[to] (wallet) to[bend right=50] node[midway,above] {(signal)}
-      node[midway,below] {(5) signed coins} (browser);
-  \draw[<->] (browser) -- node[midway,above] {(3,6) custom}
-      node[midway,below] {(HTTPS)} (shop);
-  \draw[to] (shop) to[bend right=50] node[midway,above] {(HTTPS)}
-      node[midway,below] {(1) proposed contract / (7) signed coins} (backend);
-  \draw[to] (backend) to[bend right=50] node[midway,above] {(2) signed 
contract / (8) confirmation}
-      node[midway,below] {(HTTPS)} (shop);
-\end{tikzpicture}
-}
-\end{center}
-\end{frame}
-
-
 \section{Competitor analysis}
 \begin{frame}{Competitor comparison}
   \begin{center} \small
@@ -1090,43 +1160,18 @@ Note:
 \end{frame}
 
 
-\begin{frame}{Current technical developments}
-  \begin{itemize}
-  \item Improving wallet (error handling, features, browser support)
-  \item Ongoing work on exchange auditing
-  \item Tutorial for merchants
-  \item Tutorial for Web shop integration
-  \end{itemize}
-  \vfill
-  \begin{center}
-    \url{https://api.taler.net/}
-  \end{center}
-\end{frame}
-
-
-\begin{frame}{Business considerations}
+\begin{frame}{How to support?}
   \begin{itemize}
-  \item Exchange needs to be a legal (!) business to operate.
-  \item Exchange operator income is from {\em transaction fees}.
-  \item Created Taler Systems S.A. in Luxembourg.
-  \item Now trying to find partners and financing for startup.
+    \item Join: \href{https://lists.gnu.org/mailman/listinfo/address@hidden, 
\href{irc://irc.freenode.net/\#taler}{\#taler}
+    \item Coding \& design: \url{https://gnunet.org/bugs/}
+    \item Translation: 
\url{https://git.taler.net/www.git/tree/locale/fr/LC_MESSAGES/messages.po}
+    \item Integration: \url{https://docs.taler.net/} 
+    \item Donations: \url{https://gnunet.org/ev}
+    \item Funding: \url{https://taler.net/en/investors.html}
   \end{itemize}
 \end{frame}
 
 
-%\begin{frame}{Community considerations}
-%  \begin{itemize}
-%  \item Initial accumulation: Who gets to mint currency?
-%  \item Speculation: Who controls the money supply?
-%  \item Social welfare:
-%    \begin{itemize}
-%    \item Who gets to set tax rules and rates?
-%    \item Who gets to allocate tax revenue?
-%    \end{itemize}
-%  \end{itemize}
-%\end{frame}
-
-
 \begin{frame}{Conclusion}
   \begin{center}
     {\bf  What can we do?}
@@ -1182,6 +1227,13 @@ References:
 \end{frame}
 
 
+
+
+\end{document}
+
+
+
+
 \begin{frame}{Taler {\tt /withdraw/sign}}
 % Customer withdrawing coins with blind signatures
 % \bigskip
@@ -1520,5 +1572,41 @@ Merchant and exchange see only the public coin $\langle 
C, S_{DK}(C) \rangle$.
 \end{frame}
 
 
+\begin{frame}{Operational security}
+  \begin{center}
+    \resizebox{\textwidth}{!}{
+\begin{tikzpicture}[
+  font=\sffamily,
+  every matrix/.style={ampersand replacement=\&,column sep=2cm,row sep=2cm},
+  source/.style={draw,thick,rounded corners,fill=green!20,inner sep=.3cm},
+  process/.style={draw,thick,circle,fill=blue!20},
+  sink/.style={source,fill=green!20},
+  datastore/.style={draw,very thick,shape=datastore,inner sep=.3cm},
+  dots/.style={gray,scale=2},
+  to/.style={->,>=stealth',shorten 
>=1pt,semithick,font=\sffamily\footnotesize},
+  every node/.style={align=center}]
+
+  % Position the nodes using a matrix layout
+  \matrix{
+    \node[source] (wallet) {Wallet};
+      \& \node[process] (browser) {Browser};
+      \& \node[process] (shop) {Web shop};
+      \& \node[sink] (backend) {Taler backend}; \\
+  };
+
+  % Draw the arrows between the nodes and label them.
+  \draw[to] (browser) to[bend right=50] node[midway,above] {(4) signed 
contract}
+      node[midway,below] {(signal)} (wallet);
+  \draw[to] (wallet) to[bend right=50] node[midway,above] {(signal)}
+      node[midway,below] {(5) signed coins} (browser);
+  \draw[<->] (browser) -- node[midway,above] {(3,6) custom}
+      node[midway,below] {(HTTPS)} (shop);
+  \draw[to] (shop) to[bend right=50] node[midway,above] {(HTTPS)}
+      node[midway,below] {(1) proposed contract / (7) signed coins} (backend);
+  \draw[to] (backend) to[bend right=50] node[midway,above] {(2) signed 
contract / (8) confirmation}
+      node[midway,below] {(HTTPS)} (shop);
+\end{tikzpicture}
+}
+\end{center}
+\end{frame}
 
-\end{document}

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