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November 2006: Converting Website Visitors Into Sales


From: OMW Newsletter
Subject: November 2006: Converting Website Visitors Into Sales
Date: Wed, 29 Nov 2006 14:38:32 -0600

 
Online Business Resources Newsletter
Tools to Help Your Business Perform Better Online
 
 
 
 
  Trouble Converting Site Visitors Into Sales?
November 2006
 
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Study: Opening Your Doors to New Customers
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Three Key Steps in Conversion Ratio Tracking

For any website, tracking website conversions is a critical task. Businesses spend large amounts of time, effort, and money researching keywords, creating content, creating search engine friendly pages, setting up messaging, and getting traffic to their sites. But is that traffic converting? Is that traffic turning into sales? Tracking your business activity from your website is the best way to improve your results, and turn browsers into buyers. But how do you measure your actual success?

>>Take a Look at Some Conversion Tracking Tools
>>Test the Overall Usability of Your Website

What are Conversions Anyway ?

At the end of the day, conversions are what a business says they are. For some businesses, conversions are simply online sales. For others a sales conversion could be an information request, newsletter signup, referral, or registration for a resource. Conversions occur when a visitor to your website completes an activity to which you've assigned value. And your site's Conversion Ratio is the number of conversions per site visit.

>>Article: 3 Steps To Improving Your Conversion Ratio

Examining the data that makes up this statistic, such as the number of visitors, where they come from, how long they stay in your site, and analyzing ways to improve this number is called Conversion Ratio Tracking. This is different than Return on Investment, or ROI Tracking. ROI is used for calculating return on investments put into advertising, whether pay per click, banner advertising, or purchasing text links. The methods listed here overlap greatly with ROI Tracking; however, there is other detailed information that goes into ROI tracking that we won’t be necessarily dealing with right now.

>>Try the Pay Per Click ROI Calculator Tool

Why Does it Matter?

For every certain number of visitors to your website, you will make a sale. The fewer visitors you have per sale, the higher the Conversion Ratios and the more visitors you have between sales mean lower ratios. The Conversion Ratio is the golden number of advertising. This measures how many visitors to your site actually became customers. Ratios vary widely from industry to industry, but what we are watching is the change over time. And you certainly want that change to be positive.

There are three key steps to successful Conversion Ratio Tracking; within each step are several concepts that will help you achieve this success. Here are the 3 steps to keep in mind:

1.  Measure Qualified Leads
2.  Understand Your Web and Sales Statistics
3.  Chart Purchase Trends

To learn how to do this, just click below to read the rest of the article or to try some tools out for yourself

>>Read the Rest of This Article
>>Test the Overall Usability of Your Website

>>Try The Website Visitor Conversions Calculator Tool

>>Test Your Website

Featured Resources

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Featured Article:

Three Key Steps in Sales Conversion Ratio Tracking

Other Articles & Whitepapers You Shouldn't Miss


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Search Engine Optimization
Tips for Endless Website Traffic

Lowering Costs with Leads Generated on Google

E-mail Newsletter - 73% Clickthrough Rate for busy business execs


CASE STUDY: How to Raise Email Newsletter Clickthroughs



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Recent Projects:



>> Click to View The Full Portfolio
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The Optimus team has completed consulting projects for many companies you might recognize, including...

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American Express
Or, View an Online Presentation Highlighting:
Pitney Bowes
>> Customer Acquisition, Retention, and Loyalty Tools
Nokia
>> Innovative Website Design Services
Bausch & Lomb
>> Integrated Consulting Case Study
Qwest Communications
>> Multi-Channel Leads Solutions
CIQ
>> The Value of Innovation
MBNA
>> Breakthrough New Product and Service Design
IDT
>> Innovative New Business Development
MasterCard Int.
>> Business Planning, Market Analysis, and Growth Strategies
Young at Art
>> Customer & Market Research Innovation
General Mills
>> Online Marketing Optimization: SEM, eCommerce, Metrics, SEO
Bank One

......................................................................................................
...view a complete listing of free online presentations.
...visit the Media Works homepage.
...ask a question.
Know someone who could use these services? Refer a Colleague

 

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© Optimus Media Works 2006

 





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