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From: Jeroen Dekkers <address@hidden>

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Date: Tue, 26 Aug 2003 19:08:02 +0200
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Subject: Re: [List-News] Email Study Shows Positive Trend
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From: Jeroen Dekkers <address@hidden>

On Tue, Aug 26, 2003 at 10:16:50AM -0500, List-News wrote:
> -------------------------------------------------------------------
> http://EmailUniverse.com/list-news/, The Email List News Source, 
> is designed to aggregate and cover real-time news as it relates to 
> the email list industry. To subscribe to the daily newsletter, 
> mailto:address@hidden
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> 
> Today's List-News sponsor: MarketingWords.com 
> -----------------------------------------------------------------
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> 
> 
> Tuesday, August 26, 2003
> 
> Email Study Shows Positive Trend
> 
> NEW YORK -- Email performance metrics held steady or improved in 
> the last three months, according to DoubleClick's quarterly Email 
> Trend Report, released on Monday.
> 
> "The clear story from these results is the stability in performance 
> that legitimate email marketers are enjoying, an encouraging sign 
> given the current email environment with spam levels continuing to 
> rise," said Eric Kirby, DoubleClick vice president of strategic 
> services. "Legitimate marketers that continue to use email to 
> enhance their brand and build customer trust are seeing success 
> with email as a communication vehicle."
> 
> DoubleClick tracked performance statistics through its DARTmail
> email-publishing service, measuring 2 billion email messages sent
> for marketing campaigns and newsletter publishing. Statistics 
> represent averages of results across all of its clients.
> 
> Some statistics and year-to-year comparisons:
> 
>   -- Bounce rates declined from 13.6 percent in Q2 2002 to 
>      11.5 percent in Q2 2003.
>   -- Open rates increased from 37.6 percent in Q2 2002 to
>      38.8 percent in Q2 2003.
>   -- Total click-through rates went up from 7.5 percent in Q2 2002
>      to 8.3 percent in Q2 2003.
>   -- The retail and catalog category saw the highest improvement,
>      with gains reported for delivery, open and click rates, 
>      although the average total order per sale declined.
>      
> For more details on DoubleClick's latest email trend study, review
> a report summary here: www.doubleclick.net/us/knowledge
> 
> 
> - List-News Editorial Staff
> 
> 
> 
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