|Subject:||Gain National Attention on Talk Radio|
|Date:||Thu, 4 Nov 2004 15:03:17 -0500|
What Problem Do You Share With One of
the Most Influential Men in Television?
You’re Both Fighting For National Attention
Ask Bill O'Reilly (host of Fox News Channel’s The O’Reilly Report) the two words of advice he'd give someone promoting a book, product or service and he'll say: "Talk radio."
The only difference between you and Bill O'Reilly may be that he was promoting his book, while you may be promoting yourself. Beyond that, the fight to get national attention is identical. Of course, one might think it’s easier for someone who’s practically a household name. Not so.
"The media can shut you down. But talk radio is the one beacon that allows people .... to get their message out."
Bill O'Reilly faced the same problem as many companies who, like him, don't have the ad budget of a Fortune 500 company. He solved his dilemma when he discovered talk radio. He disclosed to Talker’s Magazine the battle he fought and won to get consumer attention. He tells how he drove his book onto the bestseller list for 30 weeks and maintained the number one slot for 11 weeks!
"I attribute a lot of my success to talk radio. In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. We had to rely on talk radio. Elite newspapers wouldn’t review the book. It was like a shut-down blackout. So we went heavy into talk radio and that sold the book for us. That brought it to the attention of the American public. That’s why, in the second round, I’m almost exclusively doing talk radio."
O’Reilly confirms what Event Management has advised clients for over fourteen years. In fact, here’s feedback from two particular clients who successfully used talk radio as part of their marketing and sales strategy. Steve Sullivan, author and motivational speaker who consults with Fortune 500 corporations said, "Talk radio is about trust because people listen to hosts they trust. It’s also about credibility. When hosts are introducing you to their listeners they talk about your greatest accomplishments and how proud they are to have you as a guest on their show. As far as credibility and promotion goes – it just doesn’t get any better!"
Dr. Arnold Goldstein, founder of E-Z Legal Forms and asset protection attorney, told us, "The interest in our books and services generated from radio interviews has far exceeded the response we’ve seen from our advertising campaigns. Dollar-for-dollar, talk radio has shown a much better return!"
The message is clear, talk radio is one of the best PR tools for creating awareness with the American public, as it offers unbeatable benefits no other PR tool can claim. For example:
* Unlike advertising, when you appear as a guest on talk radio it acts as a highly credible third-party endorsement.
* Most talk radio interviews are live, with a format for Q&A, putting you in direct communication with the audience.
* And, what could be better than having a personal "in-depth" conversations with thousands of people at one time – all looking for answers from an expert!
In case you don’t know us well, when it comes to talk radio we're considered to be a primary source of guests by most hosts and producers. In fact, during any given week we schedule between fifty and one hundred interviews on radio shows around the country.
Perhaps, best of all is that our fees are not based on a monthly retainer, instead they’re based on our performance!
As to the quality of our work – here’s a comment from Mike Cavanaugh, talk show host at WSB Radio in Atlanta. He said, "When one of my guests asks me to recommend a good publicity firm, I say, ‘If it were for me, I’d use Event Management Services. They are the best!"
So, if you’re interested in finding out how you can use this promotional strategy, give me a call at 727-443-7115 ext. 208, or e-mail me at address@hidden.
Marsha Friedman, President
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