bug-mana
[Top][All Lists]
Advanced

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

bad slurp


From: Oscar Wiley
Subject: bad slurp
Date: Tue, 17 Oct 2006 21:06:31 -0500
User-agent: Thunderbird 1.5.0.7 (Windows/20060909)


" First is The Post's Jim Thresher asking his boss for time off for the project, without being completely forthcoming about its backing. But the same problems will persist, because no algorithm will ever be as smart as a human in terms of being able to match ads to video content which defies easy categorization. And it walks along that line of social network spaces and video game spaces.
is not asking for a resignation, at minimum, for the "misunderstanding" between Thresher and the photo editor.
Will it be possible to do wide screen?
The company's latest hire seems eminently qualified.
But Google's contextual algorithms will have a much tougher time being able to come up with meaningful matches with video content than with traditional text content.
PayPerPost does not demand its bloggers to disclose that they are receiving monetary compensation for their blog posts. The blogosphere picked up on that with several of the more widely followed blogs asking what happened here.
But they disclosed that up front, so I feel better about linking to it than I did about linking to the Walmart thing earlier.
But the same problems will persist, because no algorithm will ever be as smart as a human in terms of being able to match ads to video content which defies easy categorization. One could argue that an ad server which simply spat out random ads would provide an equivalent or better degree of relevancy.
With such a high profile client, why wouldn't Rubel ask to be involved? Frankly, we're not happy that one of our sponsors has launched this type of service, and we've notified them that we will not allow promotion of ReviewMe through TechCrunch.
But the same problems will persist, because no algorithm will ever be as smart as a human in terms of being able to match ads to video content which defies easy categorization. This is why it took some time. " These ads are very poorly targeted, much more poorly targeted than the ads regularly seen running on publisher sites running Adsense code.
Because of them, an official integration may well be on the way - Parparita wrote that "it's been great to get direct, concrete indicators for what we should work on next.
But they disclosed that up front, so I feel better about linking to it than I did about linking to the Walmart thing earlier. Neither Edelman nor Rubel offered any details in their posts.
He goes so far as to suggest, "If I were running a search engine I'd actually come out and say we're gonna remove any advertiser on PayPerPost from our listings. Also, Google's reputation as the online ad leader makes it more of a first choice for businesses trying out online advertising for the first time.


reply via email to

[Prev in Thread] Current Thread [Next in Thread]