Re: Marketing GNUstep (was: Cocoa/Windows parallel dvlpmt)

[Andreas Höschler]

> With the information I have at the moment (i.e. very little), 
> marketing GNUstep with guerilla marketing and/or a Trojan horse 
> approach might be the most viable option. It will be pretty much 
> "image marketing" rather than product marketing, anyway. I'll have to 
> think about it some more, but, well--it's not as if we could do print 
> ads in Computer World or get a distributor to include GNUstep with the 
> default installation. For the former you'll need lots of money and 
> something you can "show" (or a big wig name you can use to do the 
> marketing with, à la "Oy, look here, Lookhead runs GNUstep. Why don't 
> you?"), the latter asks for killer applications and / or GNUstep "just 
> working" right out of the box, ideally without getting in the way of 
> the preferred desktop environment but STILL providing a service said 
> desktop environments lack. And IMHO we're not there, just yet.
>
> Feedback is welcome indeed. And are there any other marketing blokes 
> on this list? Perhaps we could gang up and invest some serious brain 
> time on this one. Might be fun.

Sun is marketing their Sun Java Desktop at the moment, a SuSE based 
Linux distribution. It's this CD that the chineese have decided to 
purchase. I am dreaming of GNUstep being on this CD or at least having 
a downloadable one-click installer package of GNUstep for this 
platform. This could make up a very easy to install environment for 
running GNUstep apps.

• Install Sun Java Desktop
• Install GNUstep with a single click
• Downlaod and run GNUstep applications (binaries) for this defined 
platform

It should be as easy as that to get a running GNUstep system. Sun is 
probably more interested in Java stuff but we might be able to profit 
from their marketing approaches; a defined Linux platform with a decent 
user base (multi million in a very short time).

Regards,

   Andreas