[QUESTION] Should KEYWORD values in org-export-options-alist be lowercase?

[Niall Dooley]

Should the KEYWORD values in `org-export-options-alist' that are
uppercase be lowercase to reflect what users see say when using a
template and/or for consistency?

Similarly, for the KEYWORD values in :options-alist in
`org-export-define-backend' for example in ox-latex.el?

For example the TITLE keyword from the following alist:

(:title "TITLE" nil nil parse)

appears as

#+title:

using the default template.