They needed something simpler. There are cases where you want to prevent management from interfering.
We had less than half the features and were selling at twice the price of the market leaders. Our first ad, I wrote.
There are today millions of people in Asia who owe their middle-class status to Mr.
In preparing for this, my wife told me not to worry about being charming, clever or intellectual.
Our first ad, I wrote.
Typically the customer metric gets blown off.
We had less than half the features and were selling at twice the price of the market leaders.
The result is the Quicken Medical Expense Manager. Basic academic research?
He bought a rusty old tanker, the SS Maxton, which he put a flat bed on so he could put rectagular containers.
Nissan sent researchers directly to see families.
this is not expensive stuff. Sorting the coins took about seven hours, and making the image took just under six. Our real insight was how something that was so obvious for us was so hard for customers.
I work at a small place. They did this in a market that anyone would have said was down.
We post pictures and reports in the office when we come back.
Malcolm McLean was a trucker who observed tremendous amounts of delay in transferring merchandise: unloading and loading to and from ships.
We need to celebrate failure.
His child was born with medical problems. I agree that customers do not foresee the future. So we looked at tiny businesses. Failures are shitty but they let us learn.
They needed something simpler.
The people who are in close contact with customers are the unit of innovation. Nissan sent researchers directly to see families. So we looked at tiny businesses.
Use the consumer to understand the problem that you are solving.
Nissan sent researchers directly to see families.
We post pictures and reports in the office when we come back. But Dan got green lights because he kept answering the questions.
We need to celebrate failure. It became a huge business.
Use the consumer to understand the problem that you are solving. Our first ad, I wrote. Of course consumers would never have asked for computers in their homes.