How to add an embedded Awk script in a make file

[Ralph Blach]

I want to put an embedded awk script in a makefile to remove an unwanted comile parameter.
So I want to echo $(CFLAGS) | awk {  print $1    } and have the awk postion parameter expanded correctly by 
awk.  However, how do I get an unexpaned $ passed to awk script?

Thanks

Chip