[Qemu-devel] Marketing Training on Achieving Performance through Planning, Control & Measurement

[MarkPlus Malaysia]

 

 

 

Greetings,

 

We would like to inform you that MarkPlus&Co Consultancy is holding a one-day training session on Achieving Marketing Performance through Planning, Control and Measurement on March 22, 2011 at the Royale Chulan Hotel in Kuala Lumpur.

 

This training will be helpful for companies looking to achieve high performance this year as it will discuss how to use planning, control and measurement processes to ensure that our people achieve their marketing targets.

 

The training will be lead by a very experienced trainer and practitioner, Mr. Harvey Gill, who is an expert on budgetary control systems and KPI implementation.

 

We can provide a special price for you if you call us at 03 2166 8197 or 013 898 5971  (and ask for Hanis Athirah).

 

 

Program Summary:

 

Ensuring Marketing Performance through

Planning, Control and Measurement

 

22 March 2011

09.00 AM s/d 05.00 PM

ROYALE CHULAN HOTEL

No. 5, Jalan Conlay

50450 Kuala Lumpur, Malaysia

 

 

 

 

Overview:

In many organizations, marketing spending makes up a sizable portion of the companies’ total budget. However, over the years, control and accountability for the effectiveness of these marketing budget has been lax. As a result, all too often companies do not know which of their marketing campaigns are effective and which ones are not..

 

This problem can be solved if a company has a proper planning, control and measurement process for its marketing spending. This is what this workshop will discuss. 

 

Who Should Attend

Financial Officers, Marketing Officers, Sales Officers, General Managers, Strategic Planners, Finance Managers, Marketing Managers, Sales Managers, Product Managers, Brand Managers

 

Benefits

After participating in this workshop, participants will be expected to:

·         Master concepts of marketing planning, controls and investment measurement

·         Be able to break down strategic profit and growth targets into actionable marketing plans

·         Be able to plan profitable marketing campaigns

·         Be able to control marketing spending to ensure results

·         Be able to measure marketing investment returns

 

Course Syllabus

·         Understanding Control and Planning Systems

·         Understanding The Relationship Between Marketing Spending and Growth

·         Performance Targets and Marketing Spending

·         Marketing Planning Process

·         Low Budget High Impact Marketing

·       Marketing Control Process

·         Analytics – Measuring Marketing Effectiveness

 

Speaker:

Dr. Harvey Gill has more than 20 years of experience in various industries, working initially for a manufacturing multi-national corporation (MNC), then commercial banking with emphasis on credit marketing and business development and is now a well regarded business consultant whose business advisory services are much sought after for budgetary control systems and KPI implementation.

 

As a trainer, he has worked with Bank Negara Malaysia and Danamodal, Bank Industry, Standard Chartered Bank, the Maybank group, Telekom Malaysia, NEC Semiconductors, STAR, Australian Society of CPAs, Association of Finance Companies Malaysia (AFCM), Kontena Nasional, Petronas… and many others.

 

Course Fees (HRDF Claimable)

·         RM 1000 per person

·         RM 1800 FOR 3 PEOPLE (FROM 1 COMPANY)
(includes lunch, morning & afternoon tea-breaks, course notes & certificate of attendance)

 

Registration

To register, contact Hanis Athirah via:

·         Mobile: 013 898 5971

·         Direct Line: 03 2166 8197