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[Savannah-hackers] Maximize Your Keyword Optimization with See Pages


From: TrafficPost
Subject: [Savannah-hackers] Maximize Your Keyword Optimization with See Pages
Date: 31 Aug 2003 04:40:11 -0700

Link Popularity Improves Search Engine Ranking

Welcome to TrafficPost, an informative newsletter about search engine 
placement. Are you interested in bringing more Internet traffic to your 
business? If you respond to this email we will provide a free analysis of your 
Web site. Since many search engines now use link popularity in their rankings 
it is important to get as many links as possible to your site. Today's 
newsletter will focus on the growing importance of link popularity.

WHAT IS LINK POPULARITY?
Link popularity is the total number of Web sites that link to your site. Many 
of the major search engines now factor link popularity into their rankings so 
increasing the number of links to your site can improve your search engine 
rankings.

HOW DOES LINK POPULARITY AFFECT SEARCH ENGINE RANKING?
While link popularity is only a measure of the number of pages linking to you, 
it is important because it is used by some search engines to gauge your Web 
site's importance or relevance. Google pioneered the idea of using link 
popularity to determine a site's ranking. Its patented PageRank technology 
rates the "importance" of a given Web page by measuring the accumulated value 
of all links to the page. Every link is a "vote" cast by a Web site for another 
Web site. Google's PageRank system uses those votes to determine a page's 
importance and then factors that importance into its ranking criteria. Since 
higher link popularity is an indicator of an individual page's value, it 
translates into higher rankings by Google. Other search engines have also 
started incorporating link popularity into their ranking criteria because of 
the success of Google's PageRank.

BUILDING LINK POPULARITY
Establishing a link popularity strategy and administering an inbound link 
campaign is complex and extremely time consuming. The simple answer is to hire 
a professional firm to establish reciprocal link relationships with related 
businesses and manage your overall link popularity efforts. 

OUR SEARCH ENGINE OPTIMIZATION PROGRAM
The best way to get noticed by the search engines is to use a professional 
search engine placement service like ours. We use expertise and technological 
know-how to get top you search engine placement:

- Our professionally trained technicians help you to choose the 20 keyword 
phrases that best reflect the main focus of your site.

- We use those keywords to optimize your meta tags and build 200+ HTML 
advertising pages designed to conform to the ranking criteria of the top search 
engines.

- Since many search engines now use link popularity in their rankings, we 
employ link building strategies such as reciprocal link relationships with 
related businesses.

- We manually submit your site to Web directories like the Open Directory 
Project. (We do not submit to spider-based search engine because research 
indicates that these types of search engines give preference to sites that 
their spiders find through links.)

- Our online client reporting system puts tracking information at your 
fingertips so that you can monitor your site's progress.

- Free customer support is always available for active clients through our toll 
free customer support hotline. Active clients can check their search engine 
keyword rankings with our online reporting system.

If you are not an active client and would like information on our Power Click 
Network, search engine optimization services, or a free keyword analysis of 
your Web site please respond to this email and include your name, phone number, 
and site URL.

SEARCH ENGINE NEWS FROM AROUND THE WEB

Yahoo May Continue AltaVista Site
http://www.computerweekly.com/articles/article.asp?liArticleID=124182

Search Engines Find Traffic for Shoe Retailer
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=24742

All Search Engines are Biased
http://www.ciol.com/content/news/2003/103081408.asp

To be taken off the TrafficPost Newsletter Mailing List go to 
http://trafficpost.net/address@hidden




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