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Re: GNUstep slogan - discussion and voting

From: Lars Sonchocky-Helldorf
Subject: Re: GNUstep slogan - discussion and voting
Date: Fri, 16 Nov 2007 10:56:48 +0100

Am 15.11.2007 um 22:21 schrieb address@hidden:

how about the slogan already used in the GNUstep brochure: "GNUstep -
The Ultimate Development Environment" (http://www.gnustep.org/

Well, that does not fulfill all criteria for a good slogan: it does
not describe a benefit for someone (contrary to "making your users

It is just a descriptive claim statement - and you may simply agree or
disagree and discuss hours about it.

There's a difference between Nokia (to stay with your example) and GNUstep: Everybody knows what Nokia is (a rubber boot manufacturer, right ;-)) but GNUstep has not that mindshare (yet). So the purpose of a slogan for Nokia is different to the purpose of a slogan for us: Nokia wants to improve its public image while we try to get into the heads at all, try to straighten some common misconceptions about GNUstep.

So I think a descriptive claim statement is exactly what we need at the moment, some "feel good" statement can follow up later when we don't need to explain any longer what GNUstep is. (Try it for yourself: Tell some computer related people that you are involved into GNUstep. You surely get the reply: "GNUstep - what's that?").

So let's not do the second step before the first one.




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