Naming is hard. To assist package authors, here are some guidelines for
choosing good Emacs package names. Package names should be:
* Memorable: Aim for short, distinct names that users can easily recall.
* Intuitive: Names don't need to fully describe a package, but they should
at least provide a hint about what the package does.
I can go along guidelines to *help* maintainers choose good
package names. But I think it's very important that we refrain from
*imposing* it on maintainers.
So if the author prefers to stick with `devil`, then that's what it'll
be. We have much more important things to worry about when it comes to
imposing guidelines (e.g. making sure that the package doesn't overstep
its namespace).